Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. The Social Media universe expands exponentially and keeping track of its varied nuances requires an in-depth understanding of the logic that drives diverse social media platforms. Take, for instance, the inherent difference between the tonalities of LinkedIn and Facebook. They are two opposite ends of the spectrum and it would be totally disastrous to adopt the tone of one onto the other.
Handshek Infotech structures result-oriented Social Media Optimisation strategies for its clients, which are devised to deliver maximum ROI. We identify points of synergy across the social media platform which creates an engaging conversation between the potential end-user and the product, thereby making your business grow.
There are two categories of SMO methods:
(1) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, and incorporating third-party community functionalities, such as images and videos.
(2) Promotional activities in social media, aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
SMO is related to search engine marketing. However, it differs in several ways. Primarily, the focus on driving traffic from sources other than search engines, although it improves search ranking, is also a benefit of successful SMO.
Contact us for the full range of SMO services in Patna. We have the perfect solution for your social media marketing campaigns; from Facebook advertising to creating a Twitter buzz and more.